Spring Festival Gala mask accidentally into web celebrity more market new demand textile clot
Spring Festival Gala mask accidentally into web celebrity, more market new demand textile clothing enterprises see it?
On the seventh day of the Chinese New Year, with the end of the Spring Festival holiday, enterprises gradually return to work and employees return to work.Masks are still a must because of the need for disease prevention.Different from last year's Spring Festival when "one mask is hard to find", this year's Spring Festival masks printed with various greetings have become a scene on e-commerce platforms, and festive masks at the CCTV Spring Festival Gala in the Year of the Ox have even become "web celebrity" for a short time.
"Masks for the Spring Festival Gala" is a popular search
In past Spring Festival Galas, celebrities' outfits, or a meme from a sketch, have been the subject of popular searches, but this time the masks worn by audience members were the subject of popular searches.
During the live broadcast of this year's CCTV Spring Festival Gala, some netizens noticed that the audience's masks were very special, with red and blue ones printed with the Year of the Ox motifs.
The masks are integrated with the elements of the New Year. They come in 6 colors, including yellow, pink, red, orange, blue and dark red, and 12 styles. The elaborate design adorns the festive atmosphere of the gala.
In addition to the CCTV Spring Festival Gala, the audience at the Beijing Spring Festival Gala also wore a variety of colorful masks, which was very festive.
Festive face masks are on sale online
After the popularity of masks for the Spring Festival Gala, "New Year masks" on major e-commerce platforms have become the new favorite of consumers.On Taobao.com, reporters type in "red", "mask" and other key words, and a variety of red masks appear on the screen immediately.Some red masks are printed with the words "Niuqi is surging", next to the painting of smiling cartoon cattle;Some red masks are covered with the Chinese character "fu" in different characters.Some red masks offer different auspicious wishes such as "Happy New Year", "Ox turns the world", "Ox ushers in spring" and even "Happy Ox Year" for customers to choose from.
It is worth noting that the protective ability of these festive masks is up to standard?"We wear masks to protect against the disease," said Zhi Xiuyi, deputy head of the Beijing Health Education Association, according to the Beijing Daily. "First of all, masks have to fulfill a basic protective function, whether in terms of color or fashion."
Considering that China is still in the background of epidemic normalization, the Guidelines for Use of Mask for Prevention of Novel Coronavirus Infected Pneumonia issued by the National Health Commission clearly indicate that the public is recommended to use disposable surgical masks in non-crowded public places.Some professionals suggest that disposable surgical masks can be purchased in regular supermarkets or pharmacies.If online shopping, need to recognize whether the shop has a "business license", "medical device business record voucher" and "medical device network sales enterprise record voucher".If the online store is set up on the third-party online sales platform, the platform also needs to have the Internet Drug Information Service Qualification Certificate and the Medical Device Online Transaction Service Third-Party Platform Record Certificate.At the same time, the product needs "Medical Device Registration Certificate".The aforesaid certificates of the net shop must be publicized on the website.
Mask manufacturers meet new demand
Similarly, under the background of normal epidemic situation and on the premise of meeting relevant standards and requirements, more and more consumers hope to produce some personalized masks according to market demand.If producers can meet demand in a timely manner, they may be able to turn small masks into big ones.
A number of domestic enterprises "substantially" across the border.For example, only 8 days after the official announcement crossed the border, BYD, a manufacturer of automobiles, shipped the first batch of medical-grade disinfecting gel to the front-line anti-epidemic personnel;Construction machinery maker Tianyi Hi-Tech developed an automatic mask machine in just 20 days.Gree, which makes air conditioners, turned into face masks, which exploded on the Internet as soon as they went on sale, triggering a buying spree.
This wave of cross-border operations not only relieved the situation of shortage of materials at that time, but also found a new profit growth point for enterprises during the economic shutdown.This year, the enterprises under the normal situation of the epidemic need to make breakthroughs from the supply side, find new directions and new opportunities and quickly iterate their products according to the new market demand and in the "double cycle" pattern.